Journalists' Perceptions towards Employing Artificial Intelligence Techniques in Jordan TV's Newsrooms

The study aimed to reveal the perceptions of journalists towards employing artificial intelligence techniques in Jordan TV's Newsrooms. The study sample consisted of journalists working in Jordan TV's Newsrooms. The field study was applied to a simple random sample of (106) through the questionnaire tool. The study used the descriptive exploratory approach. The study concluded that there is a clear effect of employing artificial intelligence techniques according to the perceptions of journalists in the newsrooms of Jordan Television, and the presence of differences between the responses of the respondents of the journalists in the reasons why the newsrooms of the Jordanian television are not ready to employ artificial intelligence techniques. In addition to the above, the study indicated that there were no statistically significant differences in the other reasons for the lack of readiness, where the values of X2 (Chi-squared) were not a significant. However, journalists in the newsrooms of Jordan Television possessed various skills, including: using social networks for research, publishing news stories, and automated content production programs. Finally, there were no statistically significant differences between journalists in digital media skills, and the X2 values were not significant at the significance level (0.05), with the exception of info graphic production skills

The concept of professionalism in media from the journalists’ perspective in Jordan

The study aimed at identifying the level of awareness of Jordanian journalists and social media activists of the professionalism concept in the media. This study was based on the survey method, which is an organized approach in obtaining information, data, phenomenon descriptions. As a result, there is a statistically significant difference in the awareness of Jordanian journalists and activists of social networking sites of how each group perceives their nature role towards their society in what they publish. In conclusion, journalists are more likely to violate ethical practices in journalism for the public good than activists.El estudio tuvo como objetivo identificar el nivel de conciencia de los periodistas jordanos y los activistas de las redes sociales sobre el concepto de profesionalismo en los medios. Este estudio se basó en el método de encuesta, que es un enfoque organizado para obtener información, datos y descripciones de fenómenos. Como resultado, existe una diferencia estadísticamente significativa en la conciencia de los periodistas y activistas jordanos de los sitios de redes sociales de cómo cada grupo percibe su papel de naturaleza hacia su sociedad en lo que publican. En conclusión, es más probable que los periodistas violen las prácticas éticas en el periodismo para el bien público que los activistas